My Fashion Brand Launch Script


Close up of girls fingers opening the product and revealing her mesmerising face.

Fumes spread to reveal girls anatomy standing in front of a big glass on the wall.

Fumes keeps on revealing and it starts transforming the bg (which is a mansion interior) from colour to monochrome and vice-versa.

A girl looks at a nearby sculpture of male figure.

Tights of her beautiful expressions.

She starts walking in front of series of glasses on the walls.
She keeps on moving.

Background transformation reflects the moods.

We see her reflections on the glasses – different poses/ different dresses. She rhythmically runs towards the door. We play with her tights and some wide’s. She is about to touch the exit.
The fountain outside begins in monochrome (Wide). She slows down to a state of walk. Time-lapse to night and she turns back to inside. Now the similar mansion interiors have lights and colours – the hypnotic girls’ runs.

Visual fade to reveal the product window on the canvas.

Creativesa_0005_Layer 6

Septmber 2015 / Madame Fashions / Joei Perfume / Mumbai & Delhi & NCR Launch.

Author – Riti Srivastava
The Film Writers Association Regn: 287238
Written: 24.10.2014
Product – Zoe I Perfume. MADAME FASHIONS
Title – Girly Obsessions
Format – Live Action + CGI.
Duration – 30 sec.

Joe i_Treatment Sheet



Madame Present Joei Perfume | Shazahn Padamsee


My Fashion Brand Launch Script

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